By Simbo Olorunfemi
It is becoming more difficult to know what to make of the continued and relentless kicking of Tiwatope, especially the savagery from some quarters.
What exactly is it? The act? The manner of the act?
The recording of the act? The announcement before the release? The release? The dismissive response to the release? The management of the crisis? Could it be all of these? Could it be none of these? Is it possible that there are some underlying issues that might be fuelling the savagery of Ms. Savage?
Tiwa Savage has always been janus-headed in her positioning, she is both Tiwa and Savage, electing to play and pull back at will, hugging the touchline, flipping in and out between good and bad, toying, playing with minds on who she really is, making passes and pulling back.
Perhaps it is that confusion about who she really is that is at the heart of the confusion. Some have assumed her to be who she is not. Some have imagined her as who she is not or unwilling to be. Some want only the Tiwa and not the savage. Some want the savage and cannot be bothered about the Tiwa. Some want the twin package, forgetting that each of the twins comes with its own package.
She is either confused on who she really is or want to be, which is itself is quite understandable. The confusion all around stems from the confusion about identity. Otherwise, how does a borderline symbol become consumed in an inferno she had spent her career configuring?
Some say it is a case of a crisis mismanaged. How does one design a better response or strategy without a full brief, without all the cards being on the table, without being fully cognisant of all the facts and options available? Easy to tell, from outside, ipso facto, what options ought to have been taken. But as Mike Tyson tells us, “Everyone has a plan until they get punched in the mouth.”
For a reputation damage to occur, there has to be a reputation to defend in the first place. This brand has always hinted that there is a savage side to it. The intent could not have been to finally unravel in the manner that it has, but I am unable to see any real damage to the brand.
The talk about some brands with which she is associated pulling out is neither here nor there. Ideally, the terms of their engagement should have envisaged possible scenarios that might adversely affect one or the other, with clauses applicable kicking in.
But that is nothing substantial. Time will take care of that. The real deal is with the music business itself. That is where the real money is and Artistes have greater and more direct control over their affairs now than they ever had. It would appear that many of those who are offended by her or the incident are not quite able to call the shots in that area.
Indications are that she is riding high where it really matters, for her business. With over 13 million followers on Instagram, the video of ‘Somebody’s Son’ put up only about a week ago already has 5.6 million views on YouTube.
I think that this will blow over, no matter what. Difficult to see the sense in people ripping into her. She made mistakes, handled the aftermath the best way she deemed fit, perhaps not good enough, but that does happen. I think people should simply let her be.
In the words of my friend, Ademola Olusunmade, Agílíntí ń fi omo f’óko, Àláàmù ńsè ‘yàwó, labalábá ní òun yío jó àjó fasoya. Ìran Agílíntí ni labalábá ni àbí ti Àláàmù?