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BBNaija 2020 Brings N2bn into Nigerian economy ― Experts


Financial sector sources have disclosed that the ongoing edition of hit reality television show, Big Brother Naija (BBNaija) will bring an estimated N2 billion into the Nigerian economy.

According to the financial sector sources, investments in the show made by MultiChoice’s investments rose to N2billion thanks to capital intensive projects necessary for the successful hosting of the show.

Notable among the capital intensive projects were the addition of 250sqm to the 1800sqm Big Brother House, provision of furniture, technical equipment and other safety systems.


The costs are said to be exclusive of talent performances, production, marketing and other sunk costs absorbed by the pre-existing Big Brother House.

The sources also revealed that a huge sum of money was spent on items like mechanical and electrical systems upgrade, civil engineering works, air conditioning and heating ventilation, landscape management and building design permits.

Similarly outlays were made with a view to ensuring the purchase of power generators, upgrade of acoustics in line with studio specifications, information technology facilities, water purification and adaptation of the Big Brother House to conform with COVID-19 protocols.


A recent report by Accenture estimated that no fewer than $428million was invested between 2015 and 2019 in local content production of which many believe went into
production of BBNaija.

The show has generated indirect and direct employment opportunities for Nigerians in Public Relations, Sponsorship, Marketing and Production and Sponsorship who have been working from home and on MultiChoice’s monthly payroll.

Also involved are hundreds of disc jockeys, photographers, interior decorators and an assortment of other small and medium-sized business owners contracted as vendors to supply clothes, food, toiletries to the house for the duration of the show.


It is worthwhile to note that the Season 5 of BBNaija will run for 10 weeks and be broadcast live round-the-clock on DStv and GOtv.

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